The Sims has collaborated on virtual outfits with the likes of ASOS before, reports The Cut, but this is the first line to leave the screen for the real world.
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Moschino brought The Sims to life with a luxury apparel line for young gamers. According to IGN, the unexpected brand partnership between EA Games and the Italian fashion retailer features pixelated designs full of iconic symbols only true fans of the game will recognize. The brands cancelled the event amid the chaos, but they’re re-releasing the coveted kicks-and this time, Geekspin reports they’ll be free. Gothamist reports that people lined up as early as 3am, and by 9am, a full-scale riot broke out as people swarmed the line.
Brand stans were so excited to cop the 99-cent shoe that the pop-up where it was being sold escalated into a riot. Following a collab with Supreme, the tall pink and green can has inspired a limited-release sneaker collab with Adidas. The drink is coveted for its ‘90s nostalgia and southwestern aesthetic, which was actually designed by the New York-based founder’s mom. Fashion brands haven’t missed a beat, and these five have come out with collabs that nod to past decades:ĪriZona Iced Tea became a must-have streetwear accessory this year, according to Eater. Everything from fanny packs to tiny sunglasses has made a comeback in the past year, as Gen Z & Millennials look to the past for unique and often ugly looks. And according to GQ, Y2K’s Internet Explorer logo-laden tees and velvet track suits have become coveted vintage finds, while a designer tells Refinery29 that many Millennials are “embracing inner child” by wearing ‘90s era beaded bags and bows. Plus, you can find Central Perk tees at Target and Friends-themed pajamas at Walmart. News reports Friends specifically can be thanked for Urban Outfitters and American Eagle stocking up on throwback looks like crop tops and chunky shoes, straight from Rachel Green’s closet. This love of all-things-nostalgia has hit the fashion world in full force. Plus, Friends and The Office aren’t just two of Millennials’ favorite shows, a generation that may have actually watched episodes as they aired-but also teens’, who are discovering the classics on Netflix. And not long before that, the Daily Dot reports that TikTokers were pretending to live in a past year of their choice, creating videos that were often inspired by ‘80s romcoms and other cultural touchpoints. Most recently, they’re donning frosty eyeshadow and butterfly hair clips to transform into 2000s girls, reports BuzzFeed News. Just look to TikTok, where teens are creating memes that take them back in time.
Gen Z & Millennials are waxing nostalgic for decades they may have never experiences first-hand.
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Fashion brands haven’t missed a beat, as they come out with collabs featuring favorite ’90s TV characters, toys, games, and more… “Gen Z style is … about creating a very personal world – or mood – through the juxtaposition of visual elements,” she says.The past has infiltrated the present as more Millennials look to relive their childhoods and Gen Z pretends to live in bygone eras they never experienced.
Lyst’s content editor, Morgane Le Caer, argues that the different associations of the Chanel suit – the fact that it can signal preppy, first ladies, the 90s and the 60s – is a concept that appeals. “ visually expressed a vibe that’s been gaining more traction lately – we’ve seen an increase in interest in listings and searches for the typical preppy look, recently brought back into fashion with the Gossip Girl reboot.” Those without rock-star budgets get the look with Chanel-like pieces on Depop, the resale app that Rodrigo uses herself, for as little as £25.ĭepop’s global curation lead, Viviana Attard, who studies trends for the company, pinpoints the style as part of the rise of preppy look. Vintage suits on sites like Farfetch have prices starting at about £2,000. Photograph: AlamyĬhanel is, of course, a luxury brand and therefore expensive. 90s inspiration: Cher and Dionne in 1995’s Clueless.